Tip 3 – Interact with your users outside of your own space
Part of increasing engagement is finding new ways of connecting with your potential audience in new ways. Find and build partnerships with influencers or groups which are relevant to your business. Engage with them honestly in order to build trust.
It may be that you specialise in vintage furniture, in which case explore interior design blogs, channels and groups. By utilising your specialist knowledge you can add value and insight to that group, whilst also increasing your reach. The aim is to encourage interest and trust in your brand organically so post considerately and carefully. You don’t want to spam a group, as that won’t help you at all.
Once you have succeeded in attracting more followers than you can interact and engage on your own posts. Make sure you are responding to comments and continuing to build relationships. Creating those relationships and building those emotional connections is what will keep new users interested and engaged.