1. Keep it Consistent
Staying consistent doesn't mean every post is the same. It does means that your posts should feel like they all belong to one profile. You can achieve this with pre-designed templates and specific filters, as well as a set colour palette, preferably using your brand colours. Have specific hashtags that you have chosen to include for different scenarios. Use you brand guidelines to inform to include for different the style of your Instragam posts and, if you don't have any guidelines for posting on Instagram and other social media platforms, create them yourself. Decide what your key message is and stay on it!
2. Use your Bio
Introduce your Account well by including your name in the title section. Keep it concise but informative and where possible include relevant hashtags. Don’t get too carried away though! The bio is also the only place you can include a weblink so you may want to think about including your website link to direct users to your site.
3. Use Stories
Stories are great for highlighting specific moments as they happen, without cluttering up your feed. You can livestream, create polls and share existing posts within your stories in order to engage with followers. There are also a whole range of brushes, fonts and colours available for you to play around with so get creative and make yours stand out?
4. Upgrade to Business Account
If you haven’t already, enable your business account mode! You can do this easily in your settings menu. This will give you access to a whole host of tools including direct contact information on your profile, access to analytics using Insights and the easier creation of ads. You can also find new features like a direct link to your online store when you tag a number of your products in different posts.
5. Time it well
Keep it fresh, interesting and up to date. Work out when your key audience is going to be checking their Instas and make sure you are posting in those peak times. Posts have a life of around 4 hours so it is no good posting when the majority of your audience aren’t looking. Work out when you need to post and stick to it. Have a bank of general but relevant posts for when you don’t have a lot going on. It may feel forced at first, but soon it will become obvious when something would make a great post.