At CWS we work on a variety of design projects and so it’s really important that we stay aware of trends and work that is being noticed or considered successful. Looking at other agencies' work is both inspiring and interesting. This week I was exploring some branding work, specifically related to product packaging, when I discovered some work by London based Design company BTL Brands.
Having attended the national beacon of sporting prowess that is Loughborough University and with CWS being situated within a stones throw of its campus, I am more than familiar with the typical look and feel of fitness and wellbeing products. Despite my sad lack of personal use of such things, I can accurately spot a protein supplement. Supplements like these are generally packaged in a chunky oversized white or black plastic jar, plastered with half lit midriffs in peak physical condition. That is what I expect from your average protein powder: medicinal, masculin and a bit too bulky to be convenient. So you can imagine my delight and surprise when I stumbled across Chapter 2.