Digitally Publishing an Annual Report for BUFDG
Over the years we have worked with the British University Finance Directors Group (BUFDG), we have designed many Annual reports for them. Each report was created for print and digital and was filled with bespoke illustrations. These images reflected the key themes of that report, as well as the challenges and successes of the past year.
As BUFDG are a group concerned with equipping and assisting Financial Directors in the Higher Education sector, our more recent reports had reflected the style of artwork found in their published guides. This had begun to create a style of illustration and colour palette that was applied consistently across their published reports.
However, after a year like no other, we were asked to create an annual report that showed a dramatic departure from the old and introduced a more sustainable, new normal. This then meant creating a palette and style which would still sit within the BUFDG brand, without invoking the previous annual reports, creating a clear break with the past and stepping into the future.