One of the key growth areas for engagement on social media is the use of videos. The Instagram and Facebook algorithms have increasingly begun to favour video content over still images.
Creating video content can feel overwhelming. Coming up with fun and trending ideas, capturing footage, and then editing it into a professional video is both time consuming and expensive. The truth is, as long as your footage is decent quality, (not blurry or watermarked) you don’t need to expend too much energy into including video in your social media content strategy.
Instagram has given us the gift of reels; short, fun videos set to audio, sometimes with additional text. These can be created beforehand in bulk - or be more spontaneously made. Here is our quick guide for those looking to dip their toes into the world of video content.
- To get started, open Instagram and click on the ‘Add” icon (the plus sign in the square). Here you can see a number of post options, select 'Reel'.