One of the common complaints against Google ads is that it is very difficult to obtain a healthy return on ad spend (ROAS). This can leave businesses feeling that the risk to profits outweigh any potential benefits.
If your organic SEO growth and social media marketing feel so much cheaper up front it can feel really easy to justify saving on Google ads. It's tempting to instead invest time into these options in order to increase your traffic. It can also be the case that businesses have experimented with Google ads previously and lost any confidence by losing money through bad advice or poor investments.
Having a poor ROAS can be down to a number of reasons, either through neglecting to maintain your account, trusting the wrong third party to manage your account or simply not taking the time to learn how to use it better. These mistakes are understandable and very common but don’t worry. We are here to help by showing you some ways you can guarantee a better ROAS.