Biscuits as Gifts
Moving on from your average dunking Biscuit, we begin to see a wealth of illustration styles appear.
This is simply because with a greater budget comes a wider range of material options, additional time spent on the creation of the illustrations and a more considered final appearance.
A company wishing to convey the heritage of their product or service may opt to reflect this in the choice of media for their illustration.
A traditional watercolour scene, or woodcut style illustration appeals to a more mature, traditional audience. Small embellishments and use of textures speaks of craftsmanship and attention to detail.
The introduction of patterned elements also creates a more premium feel. It gives the images greater depth, making them more interesting and exciting to look at.
At the high end of the market it can create a dual purpose, going beyond merely the initial experience, such as eating the biscuit, to something that delights the consumer time after time.
Illustration has in this way created collectables, both in print and packaging and has kept people returning to see the next illustrated offering.