Using Illustrations in design work for your brand or project can elevate it’s visual appeal. When used well it can give a crafted, bespoke feel to your design and helps it stand out. With so many different styles of illustration though, it can be tricky to choose the right one for your brand.
As CWS’s in-house illustrator I am going to explore the use of illustration in one of the most common areas of design it can be seen: product packaging.
I have chosen to compare and contrast some examples of biscuit packaging. I have chosen biscuits, firstly because they are delicious and secondly because despite being a single type of product, they can vary significantly in who their target market is. This way we can see how different types of illustration can be applied in order to appeal to different price points and audiences.