As our pumpkins get sliced and diced for soup and November kicks off, the countdown to Black Friday begins! Taking place this year on the 26th of November, Black Friday will see millions of consumers flock to both online and offline stores in order to bag a deal over the weekend and on Cyber Monday.
During the pandemic, shoppers swapped their in-person browsing to digital platforms, and that change of habits is likely to stick.
No matter the size of your business you can prepare for Black Friday in order to take advantage of this seasonal shopping extravaganza.