What is your role at CWS?
My role involves leading our design team and bringing creative direction to the work we do with our clients. After initial discussions with a client about a new project I create a brief as fully as possible to help our designers carry out the project. We have internal reviews of the creative work as a project unfolds to make sure we're on track and that we deliver in line with what the client requires.
I am also involved in developing client relationships; meeting them and potential clients to discussing their needs and see if there are ways that we can bring something of value to them through the services we offer.
What do you like most about your role?
I am incredibly fortunate that I'm able to outwork creative ideas and develop visual solutions for our clients as part of my role - I've always been happy with a pen and a pad to get ideas out of my head and into the cold light of day (where they stand up or fall down!). Being co-owner of the business, there is also the challenge of realising the potential our business possesses and shaping it into what we want it to be; to employ and develop co-workers, build lasting relationships and partnerships with our clients, as well as navigate the often-changeable terrain of the industry.
What do you like to do when you aren’t at CWS?
I love cycling (but don't do it as much as that statement should merit). I enjoy nothing more than spending time with my wife and our cats - often in front of Netflix. I'm also part of a local church community, which provides a grounding for my faith.
What is the best holiday you have been on?
I travelled round Iceland for three months after I left school in 1998 and had an incredible time hitch-hiking and experiencing much of the country in a way many visitors do not, meeting some wonderful friends along the way.
What is the worst film you have ever seen?
I'm not sure about all time worst film, but I recently watched Paycheck (2003), which has been described as "...a bad film, complete with lacklustre acting, brainless writing, and uninspired direction."
What is your favourite quote?
I'm rubbish at remembering brilliant/funny/inspirational words that people of note have said. I however, like Mitch Hedburg's humour, so here's one of his jokes, which is technically a quote, so should be good: "I like rice. Rice is great if you're hungry and want 2,000 of something."
Where is your favourite place to eat?
I'm enjoying great burgers and steak recently. Byron Burger in Leicester is a good place. Also, Centro Lounge in Loughborough. But then you can't beat fish and chips overlooking Lerwick harbour in Shetland either.
What is the most important thing you have learnt in your current role?
That you need to keep moving (change is good), not to be precious about stuff and that everything takes longer than you think it will.
How do you best relax?
I love films. Whether it's at the cinema, DVD or Netflix. Also, I'm reading a bit more for pleasure recently; revisiting the excellently expansive Mars trilogy by Kim Stanley Robinson.