What is a Digital Marketing Strategy?
A digital marketing strategy is a comprehensive plan that works to define strategic company goals and then develops a clear framework and set of actions to meet them. These actions will involve using specific marketing channels, be they paid, earned, owned or a combination of all three.
Digital marketing without strategy is simply not going to be as effective as tackling the digital world with a clear plan. A good digital marketing strategy will result in greater brand awareness, improve engagement and traffic to your website and ultimately this will positively impact sales.