Our Illustration Service

At CWS we think it is essential that your brand is carried through into every aspect of your company, and imagery is huge part of that. Sometimes a different approach is needed and this is where our illustration service can be a great asset for your company or project.

Illustrations come in a huge variety of styles, all of which can have a different impact or tell a different story about your brand. We will help you decide which style will work best for you. And deliver a range of high quality artwork. Bring your next project to life using illustration or bespoke artwork.

Artwork for Print and Digital

We have experience of creating imagery for publications such as reports. Well thought through cohesive illustrations can help deliver a premium feel to your report, further engage users in the information presented and even help to clarify anything which may benefit from further explanation.

A tailor made array of illustrations across your web site can convey the tone of your business with ease, enrich the user experience and channel the users attention in the direction your want. Our in house illustrator will be happy to work with you to create imagery that is uniquely yours, to give your project that little bit more. With experience in both traditional media and digital image creation they can work through a variety styles, ideas and inspirations to deliver the best outcome for you and your business.

 

Bespoke Web Icon Design

Our attention to detail means that no illustrative detail is too small with bespoke icon sets for your website or app, we can help you enhance your communications in line with your branding, giving you a result that is streets ahead of stock artwork or illustrations and will set your project apart. Even the tiniest detail change can make a huge difference.

Consistent Quality Artwork Across Your Business

With our experience of creating imagery across a variety of formats we can create illustrations fit for the scale and breadth of your business. From larger scale POS print work like vehicle wrapping to tiny web icons, we can promise continuity across every aspect of your visual identity. We have even used artwork to transform office spaces with murals or wall art.

For more information about our bespoke illustration service, or to discuss a project please do get in touch.

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Our Approach

1. Research

Every project requires a solid foundation. We don’t want to assume anything, so at this stage we ask as many questions as possible to get a full understanding of what our client wants to accomplish.

Focusing on their business goals, mission, values and brand equity; competing brands; and their intended audience, we want to build a detailed picture of the problem before developing a solution.

2. Outline

Once we have clarified the problem and have a detailed understanding of the range of factors affecting it, we define a statement of intent. This provides clear direction for the project and lays out the expectations of each party involved in the project.

The outline also acts as a gauge against which we can measure progress during the project as well as the success of the project’s final outcomes. Where elements have not been defined it is very difficult to measure success.

3. Create

With our comprehensive research completed and a clear outline of what we are looking to achieve defined, we get down to the creative work of developing a solution.

This involves an iterative approach of creating solutions and gaining helpful feedback to refine and hone them towards a final outcome, using our statement of intent to keep the work focused and on track.

4. Deliver

Depending on the type of service we are providing and the client we are working with, the delivery can vary from project to project. In all instances we make sure that the outcomes are measured against our initial statement of intent and client expectations.

A project is signed off once its objectives have been accomplished and agreed expectations have been met. This is always the exciting part of our work - to see it come to a successful conclusion and know that are clients are delighted with the result.

5. Support

We love to partner with our clients on a continual basis where this is possible to help them overcome challenges as they grow and develop. Our ongoing support involves strategic thinking beyond the end result of a project.

We actively identify the ways in which we can help our clients achieve their long-term business goals; keeping them informed of new developments in our industry that can help them to accomplish this.

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