Reducing project spend through digital distribution
Whilst there will still be the design costs to consider for digital design, the actual cost of print can be a huge expense. Print costs can vary hugely of course depending on what you're wanting to create, but there will be some additional fee to create a booklet you can hold in your hand rather than one you can swipe through on your tablet. Distribution is also a key cost to consider. Whilst how you host your content may be a challenge in terms of expense, many organisations and businesses will have some kind of online presence which will utilise digital media, be that in the form of social media or a bespoke website. Any print document will have to be delivered to your users either in store - which will require physical transportation or by a distributor to your customers door. This will also then in all likelihood require extra packaging costs. It is an important consideration if your budget is tight and your mailing list is vast that a digital publication or message is much easier to distribute widely at a low cost.
Using intuitive interactive elements in your designs.
One of the clear benefits of digital media is that, whilst it’s true you can’t interact with it physically - you can interact with it digitally. An annual report for example can contain an interactive contents page or indexes, where one can jump to the correct page at the click of a button. Navigation becomes intuitive with the help of functions such as hyperlinks within text to access sources or additional information. Other fun additions such as forms for receiving feedback on emails and campaigns can allow for users to interact. Newsletters can also contain more information per page with clever use of digital tools. Allowing users to select information which is relevant to them rather than having to wade through an entire report or a booklet. Another benefit is the ability to use motion graphics and animation. This is particularly true for any artwork generated for your digital project, particularly for time line imagery for social media. Animations and videos are additional pathways for your toolkit, alongside the staples of traditional illustration and photography.
Reducing your carbon footprint with easy distribution
Increasingly companies are under pressure to address their values with regards to their environmental footprint. We have already discussed the cost benefits digital versus print. Many of the reasons that the costs are reduced though also mean that there is a reduced environmental footprint. Besides the obvious lack of paper being created and implemented for your designs, It may be that you are able to avoid marketing materials which use plastics, such as physical banners and packaging whilst not diminishing your brand presence. Lack of physical distribution will also help to reduce your carbon footprint.
Catering for the diverse needs of your users
Another socially responsible outcome for using digital design is that publications can be exported in different formats for less cost. One example is digital educational publishers who create documents in different fonts or type size to meet the needs of different audiences, addressing those with sight impairment or dyslexia. This requires minimal editing for digital publishers and the process of exporting and delivery is far simpler then creating a second or third print run.
Additionally, for those who are sight impaired or blind, digital publishing on tablets and phones can mean they have the ability to access information they would struggle to access in print. In print they would need a dedicated translation or the assistance of another person. Many digital platforms have software in order for the sight impaired or blind to listen as the words on screen are read to them. Being aware of accessibility needs in our design is important to us and can help you stand out as a caring compassionate organisation.
Keeping your information up to date and correct
As we have already alluded to earlier, the world of digital and the world itself is always changing. This means that figures and facts can become outdated very quickly. Whilst the stability and solidity of print design can be a comfort, it can also become an impediment when you need up to date information fast. Digital publications or artwork can often be deleted and re-uploaded with minimal cost impact, they may even be editable in situ. This means that you are able to keep your information correct and up to date for your users. This is particularly key for artwork for your social media pages, as the sheer bulk of content online makes it important that what you publish is not only accurate but high in quality. This will increase your efficacy with clients and customers and increase your SEO.