Although communicating online with your customers may have become increasingly common, there are plenty of scenarios where more traditional print materials are beneficial.
A tangible item that can be picked up and held can make a lasting impact on your clients. From brochures, catalogues and annual reports to business stationery, exhibition displays and signage, we can help you with printed solutions to communicate offline, simply and effectively.
Our design team has a strong track record in print design, and can provide any level of service from simply creating the finished artwork ready to send to your own printer, to a full service with final delivery of the printed item to you from printers that we select. We will work with you to create the final look and feel to your printed products, giving you a high quality finish every time.
Shopping online and a strong web presence is a great way to deliver information to your clients, however brochures allow them to calmly explore your products or services away from the screen. Beautifully produced, with refined layouts, brochures can really create a luxurious experience for your client. Catalogues and brochures can clearly detail your stock in a traditional, methodical manner, allowing them time to consider in a leisurely atmosphere.
Reports are often an essential part of business and whilst they can be dry, that doesn’t have to be the case. At CWS we can work to create an engaging and informative piece that reflects your company brand. WIth clear, beautiful layouts we can use bespoke illustration to create something fresh and creative, but still consistent, year on year.
The process of working with CWS for our document design project was a pleasure from start to finish. Their communication was always prompt and the work was to deadline, but what most impressed us compared to other agencies we have worked with was their creativity and interpretation of our initial ideas. It would be selling them short to say they nailed the brief because what was produced was far above and beyond our initial expectations. The artwork delivered was original and delightful, and greatly enhanced the final product.
Digital may be becoming increasingly important in communicating with your customers, but that doesn’t mean that there is no place for a well designed piece of quality print. Time to leaf through an intriguing brochure with a cup of tea is a joy and with over a decade of print design experience we can help either deliver a final solution or print ready artwork. From brochures to annual reports, business stationery to exhibition displays. Wherever you communicate offline, we can help.
1. Research
Every project requires a solid foundation. We don’t want to assume anything, so at this stage we ask as many questions as possible to get a full understanding of what our client wants to accomplish.
Focusing on their business goals, mission, values and brand equity; competing brands; and their intended audience, we want to build a detailed picture of the problem before developing a solution.
2. Outline
Once we have clarified the problem and have a detailed understanding of the range of factors affecting it, we define a statement of intent. This provides clear direction for the project and lays out the expectations of each party involved in the project.
The outline also acts as a gauge against which we can measure progress during the project as well as the success of the project’s final outcomes. Where elements have not been defined it is very difficult to measure success.
3. Create
With our comprehensive research completed and a clear outline of what we are looking to achieve defined, we get down to the creative work of developing a solution.
This involves an iterative approach of creating solutions and gaining helpful feedback to refine and hone them towards a final outcome, using our statement of intent to keep the work focused and on track.
4. Deliver
Depending on the type of service we are providing and the client we are working with, the delivery can vary from project to project. In all instances we make sure that the outcomes are measured against our initial statement of intent and client expectations.
A project is signed off once its objectives have been accomplished and agreed expectations have been met. This is always the exciting part of our work - to see it come to a successful conclusion and know that are clients are delighted with the result.
5. Support
We love to partner with our clients on a continual basis where this is possible to help them overcome challenges as they grow and develop. Our ongoing support involves strategic thinking beyond the end result of a project.
We actively identify the ways in which we can help our clients achieve their long-term business goals; keeping them informed of new developments in our industry that can help them to accomplish this.
