A Brand Extension for an Established Nutrition Consultancy Brand
Whilst consistent branding is a linchpin of any organisation’s ability to market themselves, it is sometimes necessary to create additional brands or brand extensions within your organisation, in order to create clear communication and a distinction between products or services whilst maintaining an overarching link. The Mac-Nutrition Collective have encountered this need previously in their journey to success. Beginning as a nutritionist consultancy, Mac-Nutrition has since grown and expanded to provide its own professional nutritionist qualification which is Studied in over 65+ countries worldwide.
Having spotted a gap in the market, Mac-Nutrition wanted to meet the needs of those who want to learn more about nutrition but at a lower price bracket alongside their day to day work. This could also create a great entry level course which could lead into their more intensive Mac-nutrition University (MNU) course. They asked for our help in creating a new brand strategy as they reshaped their website in order to clarify the identities of the different services and build a new identity which could also sit alongside their existing brands whilst belonging to their new service.