The concept they decided to pursue was instead focused on the surroundings of the Museum of Science and Industry. After some research we found out that Salford had a booming cotton industry, its usage of the Jacquard Loom meant that Jacquard patterns became plentiful, and the pattern cards with their distinctive dot layouts were mentioned by Ada Lovelace to draw a correlation between the pattern cards and early computer codes.
The museum has a replica of the first ever computer able to remember a program - named Baby. The delegate dinner was to be set next to the replica Baby and so it worked well to highlight the city of Salford and it’s particular history in a new and interesting way. We wanted to use the dot pattern of the jacquard card as a motif throughout the branding at various scales, with computing imagery also running throughout the visuals to draw the link between the two.
After a clear concept was established we explored two different approaches to creating the image, one more realistic and utilising photography, the other using stylised illustrations, which reference coding, early computers and the birth of the internet. BUFDG chose the latter as it was more flexible and lent itself to creating spot illustrations which could be used on various applications throughout the conference.