We worked with BUFDG to understand which capitals best related to each chapter of the guide in order to create compositions that would suit each section and identify which spot illustrations would be most relevant.
We created rough thumbnail sketches for the first chapter and laid these up with two draft style layouts to get sign-off for the typography and text layout we would use throughout the guide. This feedback and sign-off phase also allowed us to check the client was happy with the cohesion between the illustrative elements and the text.
Thumbnail sketches were developed for all the other chapter headings for client sign-off before work started on generating the final illustrative artwork. A number of cover options were also proposed from which the client selected their favourite.
Once all the artwork and styles were signed off on we were able to build the whole document layout of over 100 pages.