This meant last year we took the key brand colours from each organisation and set them alongside a number of photographs from the annual conference in order to create a clean, corporate layout. This year however we were specifically asked to stretch the design a bit more and move away from the simpler layout to incorporate imagery from the report’s themes of collaboration and expansion.
Given the diverse locations of the various memberships of PHES, using a digital report, rather than a print format, is cost saving, environmentally friendly and easier to distribute. It also creates more flexibility in terms of layout and easy navigation through interactive elements and hyperlinks.
Following on from lessons learnt from last year, we firstly reworked the page aspect ratio to better suit readability when viewed on a phone or tablet. We started by exploring possible visual styles for representing abstract concepts of collaboration and expansion. Initially we focused a muted palette of blue/greys and green taken from the PHES logo.