Paul wanted a brand focused around his name, as it was his knowledge and expertise which was key to the brand. In order to develop partnerships with businesses he needed a memorable yet mature and professional brand. It needed to help foster trust in him and his ability to take care of the company's capital in order for them to confidently take his investment advice. As an essential part of his networking to generate new business, we needed to create a logo that would achieve a great first impression and sit well on a professional business card. We were also asked to start applying some of the brand styles and logos to other print marketing, such as leaflets, creating a good foundation of consistent branding guidelines which could be extended and applied to future marketing materials as his business grows.