We wanted a friendly looking typeface, which would lend itself to the middle ‘i’ being customised to represent a person. With a simple roof representation sitting centrally over the ‘i’ the logo communicates succinctly all that Exaireo are about.
As Exaireo required a brochure highlighting the new service provision they have for young people experiencing homelessness, we were able to develop the artwork and layout inkeeping with the new logo. There is a real sense of hope in what Exaireo do and how they help those who find the need of their service and we wanted to express that sense of hope throughout the brochure. To do this we used a friendly body typeface and a colour palette that is bright and varied
A number of simple icons were created for the different services that Exaireo offer, which occur throughout the brochure. We also created a more visual ring chart solution for displaying information about cost breakdown to help prospective local authority clients clearly see the value Exaireo offer in their excellent service.