What is Google Analytics?
Essentially Google Analytics is a free web analytics service that tracks user interaction giving you the ability to analyse your website traffic. It lets you measure your advertising ROI (return on investment) as well as helps you to understand your customer's behaviour and experience / interaction with your site.
Make sure you have a google account
You will need a google account in order to use Google Analytics. If you already use other Google products, such as Gmail, then you can use the same account. Alternatively you can easily set-up a new account for you business activities.
Create your Google Analytics Account
Next step is to create your analytics account. Use the account you created above to sign in as part of your set-up.
So, now we have a google analytics account we need to make sure you create a new account. Click Admin and then Create Account. Once you have created the account you will need to click on Create Property and enter a name for your property. We usually recommend this be your domain name.
Next you need to make sure you select Create a Universal Analytics properties only option.
Note: By default Google will now create a GA4 property which isn't support with Shopify.
Turn on e-commerce tracking
In your Google Analytics account, click admin and select the Account, property and view you just created. Within the View column click on E-commerce Settings and make sure the Enable E-commerce is switched on.
Once you have created your property you can copy the Universal Analytics property read for adding into your Shopify Account.
