Paid Advertising Management Informed by Analytics and Experience

Paid Advertising or Pay-Per-Click (PPC) is a cost-effective advertising method to get your site noticed by your target audience, where you are charged only for the times that your ads are clicked. You benefit from a dynamic strategy where we tailor each PPC campaign to address your unique needs and objectives, researching the keywords to drive the most targeted traffic to your site.

Google Display Ads 

We work with you to improve your conversion rates and increase your click through. By targeting new users based on how your current users behave on your site and comparing their profile to new users we can effectively choose to display specific adverts to a precise demographic. This way any paid ads are selectively displayed to those individuals who will be most impacted, ensuring return on ad spend (ROAS).

Google Ads Search Campaigns

Increasing the number of visitors to your site is important, but effectively implemented PPC Search campaigns can also help by pinpointing users who are qualified leads through the terms they are searching for.

Targeted Google Ads (Adwords) can increase your ranking for selected searches. By using relevant keywords, which are easy to rank for, we can beat your competitors in the key SERPS. We can also highlight specific product lines for particular demographics. With our expert auditing tools we can help ensure that your money is being spent with a good ROAS.

Advertising on Google Shopping

Are you are an online retailer looking to draw users to your product listings for ways to promote your brand and products? Our E-commerce PPC services will help you explore new marketing opportunities by creating effective ad campaigns. We use Google shopping which allows merchants to fully upload their inventory in order to tailor each product listing to optimise which searches they appear in.

It may be that you have some pre existing experience of shopping ads, but you feel that it isn't delivering the success you had hoped for. Our team can carry out an audit of your account and work with you to optimise its effectiveness. 

London Brogues – British by Design

London Brogues

online sales increase

Using a mixed strategy of paid ads, search engine optimisation and email marketing, we helped increase DTC sales for this UK-based shoe manufacturer.

Paid Social Media Ads 

It may be that you are trying to not simply sell a product, but also build your brand engagement and profile. Social media can be a great way of engaging users in your wider brand story, we can help you to grow your followers through using paid social media adverts. A well planned ad campaign can reach your target demographic and boost your reach.

In order to learn how we can help you with your social media marketing, learn more about our Facebook Paid Advertising service.

Data Driven solutions through long term partnership 

By partnering with our agency, your PPC shopping campaign will continue to have its progress and success assessed. As we learn about your customers behaviour over time we will adapt or adjust bids and reposition categories and products to get the most out of your paid advertising.

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CWS Sky Blue Circle

We work with clients of various sizes and across a wide range of sectors. We provide the following services:


Focused brand strategy and identity design. We create impactful and memorable brands that connect with their target audience.

Brand Strategy Visual Identity Graphic Design

Digital Marketing

Digital marketing solutions driven by results, designed to enhance your online presence and engagement, fuelling business growth.

PPC SEO Email Marketing Social Media


Efficient web-based systems, leveraging database-driven digital products to streamline operations and enhance user engagement.

Marketing Ecommerce Web Apps