hello@cwsdigital.com
+44(0)330 2233 182
CWS
The Schofield Centre
Greenclose Lane
Loughborough
LE11 5AS
7 Oct 2020
Written by Rach
After establishing a clearer idea of your brand and creating unique and detailed customer profiles we will help you choose and define specific goals for your organisation.
Sometimes it can be hard to keep customers at the center of your processes and decision making, especially when they can be different to ourselves. Creating detailed customer profiles can help solve this problem.
Written by Rach | 1 Oct 2020
How to build your brand authentically, so that it truly reflects who you are and connects with your customers. We’re talking brand attributes.
Written by Rach | 24 Sep 2020
Last Thursday, Euan and I attended Create Leicester’s first ever full day event at the Curve theatre in Leicester. Billed as a day of ‘insights to inspire digital creators’ and boasting a cracking line up of individuals from the digital design industry, we were excited to see what nuggets of wisdom the day would have to offer.
Written by Rach | 28 Oct 2019
What makes for good design? What makes for poor design? Why should you concern yourself with it?
Written by Rach | 12 Sep 2019
For most people, the first image that comes to mind when asked about graphic design, is one of logo designs or print layouts. Whilst Photoshop-ing images and constructing magazine adverts can be graphic design, they are just parts of a much larger field. Graphic design can be split into a number of different types, each with their own unique specialisations and skill sets.
Written by Rach | 4 Sep 2019
Changing your corporate identity can be a big move and can range from small tweaks to an organisation’s logo, to a full identity makeover, or even a change of the company’s name. Whatever the scale of the change it is often is a result of a combination of reasons. In this series we want to explore some of those reasons.
Written by Rach | 15 May 2019
Written by Rach | 8 May 2019
Written by Rach | 1 May 2019
Trends are obviously not the be all and end all of design. But it is useful to be aware of them to stay ahead of the curve, challenge old conventions and keep your work fresh and interesting.
Written by Rach | 9 Jan 2019
With a focus on how a better understanding of people can help us to design and develop better experiences for our users; NUX7 offered a range of talks throughout the day from international speakers from a variety of backgrounds across the design sector.
Written by Rach | 23 Oct 2018
Uber isn’t standing still, having only just had a rebrand in 2016, followed by some inescapably bad press, they are moving onwards and upwards with a complete overhaul of their brand and as a result their marketing materials at large.
Written by Rach | 26 Sep 2018
If you have been watching The Great British Bake Off, with the rest of the nation on a Tuesday nights, you may have chanced upon the new John Lewis advertising campaign. Is it Christmas? No, it’s a new visual identity, a subtle but clever name change wrapped neatly in striped nostalgia by Pentagram Partner Harry Pearce.
Written by Rach | 17 Sep 2018
Looking at other agencies' work is both inspiring and interesting. This week I was exploring some branding work, specifically related to product packaging, when I discovered some work by London based Design company BTL Brands.
Written by Rach | 12 Sep 2018
A biscuit led example of how using different styles of illustration can create different impressions of your product or service.
Written by Rach | 30 Aug 2018
We get to know our Creative Director Euan a bit more.
Written by Rach | 25 Aug 2018
Selling online is no longer a nice to have for most businesses. It's an essential and growing channel to get your product in front of potential customers.
Written by Euan | 22 Aug 2018
Here are 5 basic tips to give you a better understanding of type and how to use it well.
Written by Rach | 31 Jul 2018
Here are 5 top tips you should be considering when you are developing your Instagram strategy.
Written by Rach | 3 Jul 2018
Today we catch up with Rachael, who is our in-house graphic designer / illustrator.
Written by Euan | 26 Feb 2018
As illustrations begin to take centre stage and designers move away from paid for stock imagery on web platforms we decided to try and explore some of the trends showing up in 2018.
Written by Rach | 11 Feb 2018
We catch up with Ollie, who is on placement from Loughborough Uni with us.
Written by Paul | 10 Jan 2018
F1 has recently undergone a rebrand, and this is what we think.
Written by Rach | 4 Dec 2017
People believe branding is just a logo, but are they right?
Written by Rach | 3 Dec 2017
