Blog

Defining Graphic Design

For most people, the first image that comes to mind when asked about graphic design, is one of logo designs or print layouts. Whilst Photoshop-ing images and constructing magazine adverts can be graphic design, they are just parts of a much larger field. Graphic design can be split into a number of different types, each with their own unique specialisations and skill sets.

Written by Rach | 4 Sep 2019

7 Reasons to Rebrand: Part 3

Changing your corporate identity can be a big move and can range from small tweaks to an organisation’s logo, to a full identity makeover, or even a change of the company’s name. Whatever the scale of the change it is often is a result of a combination of reasons. In this series we want to explore some of those reasons.

Written by Rach | 15 May 2019

7 Reasons to Rebrand: Part 2

Changing your corporate identity can be a big move and can range from small tweaks to an organisation’s logo, to a full identity makeover, or even a change of the company’s name. Whatever the scale of the change it is often is a result of a combination of reasons. In this series we want to explore some of those reasons.

Written by Rach | 8 May 2019

7 Reasons to Rebrand: Part 1

Changing your corporate identity can be a big move and can range from small tweaks to an organisation’s logo, to a full identity makeover, or even a change of the company’s name. Whatever the scale of the change it is often is a result of a combination of reasons. In this series we want to explore some of those reasons.

Written by Rach | 1 May 2019

5 UX Design Trends for 2019

Trends are obviously not the be all and end all of design. But it is useful to be aware of them to stay ahead of the curve, challenge old conventions and keep your work fresh and interesting.

Written by Rach | 9 Jan 2019

Northern UX Conference 2018

With a focus on how a better understanding of people can help us to design and develop better experiences for our users; NUX7 offered a range of talks throughout the day from international speakers from a variety of backgrounds across the design sector.

Written by Rach | 23 Oct 2018

Rebrand for Uber: Travelling Light

Uber isn’t standing still, having only just had a rebrand in 2016, followed by some inescapably bad press, they are moving onwards and upwards with a complete overhaul of their brand and as a result their marketing materials at large.

Written by Rach | 26 Sep 2018

John Lewis Partnership Brand Identity

If you have been watching The Great British Bake Off, with the rest of the nation on a Tuesday nights, you may have chanced upon the new John Lewis advertising campaign. Is it Christmas? No, it’s a new visual identity, a subtle but clever name change wrapped neatly in striped nostalgia by Pentagram Partner Harry Pearce.

Written by Rach | 17 Sep 2018

Design Inspiration: Chapter 2 Branding and Packaging

Looking at other agencies' work is both inspiring and interesting. This week I was exploring some branding work, specifically related to product packaging, when I discovered some work by London based Design company BTL Brands.

Written by Rach | 12 Sep 2018

Illustration - Different styles and how they can work for you

A biscuit led example of how using different styles of illustration can create different impressions of your product or service.

Written by Rach | 30 Aug 2018

Meet the Team: Euan

We get to know our Creative Director Euan a bit more.

Written by Rach | 25 Aug 2018

E-commerce solutions, selling online and how to market your products

Selling online is no longer a nice to have for most businesses. It's an essential and growing channel to get your product in front of potential customers.

Written by Euan | 22 Aug 2018

5 Tips When Considering Typography

Here are 5 basic tips to give you a better understanding of type and how to use it well.

Written by Rach | 31 Jul 2018

5 Tips to Optimise your Business Instagram Account

Here are 5 top tips you should be considering when you are developing your Instagram strategy.

Written by Rach | 3 Jul 2018

Meet the team – Rach

Today we catch up with Rachael, who is our in-house graphic designer / illustrator.

Written by Euan | 26 Feb 2018

5 Illustration Trends for Web Design in 2018

As illustrations begin to take centre stage and designers move away from paid for stock imagery on web platforms we decided to try and explore some of the trends showing up in 2018.

Written by Rach | 11 Feb 2018

Meet the Team – Ollie

We catch up with Ollie, who is on placement from Loughborough Uni with us.

Written by Paul | 10 Jan 2018

Rebrand for F1

F1 has recently undergone a rebrand, and this is what we think.

Written by Rach | 4 Dec 2017

Branding is just a logo, right?

People believe branding is just a logo, but are they right?

Written by Rach | 3 Dec 2017