Increasingly businesses are finding their online presence has never mattered more. For online sales and services, we believe that good User Experience (UX) is essential to creating a buzz around your business and brand. As we increasingly work remotely and move systems for workplaces online, workflow is also becoming digitised. Therefore good UX internally is also essential to efficient and frustration free organisations.
The trouble is that someone's experience of good UX may be another user's nightmare. For businesses with a specific user in mind, user research is the best tried and tested way for avoiding the pitfalls of assumption and creating a bespoke and frictionless UX and at the heart of any UX sits the User Journey.