If you’re selling anything online you have some kind of e-commerce business, which means that somehow, you’re trying to get people to visit your website and get them to buy what you’re selling.
Let’s just park the ‘get the people to visit your website’ bit for now (you can read more about that in this article), and we’ll focus on the ‘getting them to buy what you’re selling’ bit.
You might think it sounds easy because your product has all these amazing features and key benefits. But I have questions:
- How do you actually get people to buy, once they’re on your site?
- And, what makes them want to buy your product over that of a competitor?