Marketing is an essential part of any business. Some companies invest a relatively large proportion of their income into marketing to grow their business. Digital Marketing in particular is a rapidly changing and complicated sector.
Whilst there may be a temptation to hire a team of experts to work in house for you. Most companies will struggle to find the budget to do this well. Ultimately you may end up with an under-resourced and struggling team that costs too much, without seeing the results you hoped for.
This, along with several reasons outlined below, is why hiring a digital marketing agency may be the best option for your company.