Why use Social Media for your Business?


Rach Brind-Surch

17th August 2021

It is a truth universally acknowledged, that a business looking to make a good fortune, must be willing to get stuck into social media. But why is social media so important for business? How does it optimise a businesses reach and help improve return on investment (ROI)? There are quite a few reasons why using social media is important for business. Here we are going to explain 5 advantages of using social media to promote your business or organisation.

Building Brand Awareness

Your brand is more than your logo it is every part of your identity both internally and externally. Every interaction you have with your users is a chance to build on your brand. Through imagery, videos, posts and memes your brand voice and personality can shine. For this reason having a clear brand strategy with social media included is incredibly important. If your users are not aware of your brand, how can they invest in it? With millions of users on each platform, each with a variety of demographics and regions, you can get your brand in front of individuals that you couldn’t otherwise reach. 

Boosting your SEO

If you use social media well through a comprehensive social media strategy, you will be including clear links back to your website and service pages. We call these a 'call to action' (CTA). These give a clear direction for users to engage with you in specific ways. With more clicks, likes and shares, engagement with your brand and your website will increase. This will drive more traffic to your site and decrease your bounce rate as users will have a clear reason for visiting your page having already shown interest else where. All of this looks very impressive to google and will help improve your organic SEO rankings. 

Helping to Grow your Mailing List for Email Marketing

More traffic to your site is excellent, but the next step in your journey is to turn traffic generated through social media into leads. Email marketing is a great way of generating leads through discounts, offers, announcing new products and connecting directly with individuals who have already expressed an interest. The bonus of Email marketing is it cuts out the voices of competitors on social media. Once you have their contact information you will be able to be in their inbox as well as in social feeds, thus increasing your marketing opportunities.

Better Return on Investment (ROI) and Increased Revenue

All of the advantages of social media laid out above will result in an increase of income. Whilst giving time and resources to your social media strategy and management of those accounts may feel like a-lot of investment, the returns will be convincing to both you and your key stakeholders. With huge numbers of users the potential to generate more revenue is within reach, and worth the investment. It is however incredibly important to implement your strategy well and plan your approach.

If you would like help with your social media presence or advice on how you can improve your strategy we are here to help. It may be that you aren’t even sure where to start with getting your brand onto social media, please don’t hesitate to get in touch with our digital marketing team. 

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