What is Content Marketing?
Content marketing is a technique used in marketing strategies where content is created and distributed to a clearly defined audience in order to attract them and increase profitable customer actions. Content marketing achieves this by the content it creates being consistent, valuable and relevant to the audience which is being targeted.
The content itself can vary hugely and encompass anything from infographics and web page content, to rich media like podcasts and videos. It can even look like more traditional printed content and books.
More important than understanding what it looks like though is understanding what content marketing can bring to your business. Effective content marketing can raise your brand and product or service awareness and then increase conversion rate through educating your customer on their purchase or engagement with your brand.