Facebook Paid Advertising

What are the Benefits of Facebook Ads?

With rough 2.89 billion active users per month, Facebook is an undisputed heavyweight champion of user reach in social media marketing. If your business can tap into this channel of marketing, there are many opportunities to increase your reach and awareness of your brand.

Facebook Ads are a targeted way of engaging specific users in order to convert them to traffic to your site and viable leads. By creating a creative and interesting ad, which stops the scroll and sends clear instructions, we can help drive website traffic up and reduce your website’s bounce rate. 

With targeted advertising we can help ensure that revenue spent on your adverts is not being wasted on views from the wrong audience. Using the facebook algorithm to get your ad in front of the demographic you stipulate, we can help increase sales and revenue through your site.

Our approach to Facebook Campaigns

Each of our clients are different and work across a range of sectors. Whilst this means that the target audience and the messaging of your marketing campaign may differ, we have found the following approach is a tried and tested strategy for getting the best results from your facebook ad campaigns. 

Strategy and Planning 

It is most likely that any facebook ad strategy will form part of your wider social media, or digital marketing strategy. Therefore any facebook ad development process will start by increasing our understanding to make sure decisions are data driven. By creating a clear strategy through exploring prior successes and areas for growth we can increase return on investment (ROI) by negating trial and error or waste. A good strategy will have a clear framework, a timeline for creation and implementation and targets, with quantifiable outcomes we can measure to show what’s been achieved.

Audience and Development

A key benefit of facebook as measured above is the sheer number of users of it’s platform and how diverse these users are. This means that a vast array of demographics are accessible through it. However with so many users to choose from it's important to select the correct audience for your product and to target those that will benefit most from your marketing and are most likely to engage. 

By using facebook's built in algorithms, we can conduct research into your target audience. This will allow us to see who has already begun to engage with you, the best times at which to post and what sort of content marketing is performing best. This information can then direct us as to what material and direction your marketing should take. Our design team will then be able to design creative graphics with engaging and compelling copy, that is tailor-made to your target audience.

Implementation and Optimisation

Once we have established a strategy and created fantastic ads for your organisation , we will be able start implementing your campaign. As with any digital project, because of the fast paced nature of online marketing implementation is often an ongoing process. With every campaign we will increase our ability to gain insights into the performance of your ads, what works best and creates the most engagement and how we can generate more clicks. We can apply this knowledge to optimise each campaign further.

Measuring, Evaluating and Reporting

As progress from your Facebook ads may initially be gradual, it’s important that we keep track as they start to yield results. Being informed of your successes and what has had the most impact on your users' behaviour helps to inform future business. A clear record of the impact of facebook ads and also justify your expenditure and outline your ROI to investors or key stakeholders. As part of our service we will deliver and interpret key analytics to show where our actions have helped you to meet your goals.

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