Background
The Success Syndicate is a new peer networking group for business women and men, which helps owners holistically approach their company’s practices in a way that helps them balance life and work, by providing vital peer support and connection within business and socially. As a new venture they have a clear vision and idea of what they want to be and how they want to help their clients.
The organisation aims to help create and sustain working pods of business owners and is positioned as a premium service and key investment in developing the clients’ businesses. Each group will consist of six members and over a period of eighteen months they are coached and mentored to build trust in the group, work through the different problems they face as business leaders. They are ultimately equipped to self-manage the group after those initial eighteen months have passed.
Brief
We were approached to help form and create The Success Syndicate’s visual identity. Exploration of their brand values and target customers had taken place beforehand, so we were given a crystal clear idea of key values they needed to convey through their visual identity. As well as some of the practical aspects of what the organisation represents—groups of six diverse individuals—they also required the identity to demonstrate a concern for holistic improvement for members and their businesses.
