Outdoor Knitwear
Driving onlines sales for Outdoor Knitwear through effective PPC campaigns
Our strategy
We worked closely with Outdoor Knitwear to create a strategy that would drive online sales as well as increase brand awareness.
Our process for success
PPC Account Audit – having previously run PPC campaigns we wanted to carry out a full audit on campaigns, ads and landing pages to determine areas for improvement as well as noting what worked previously.
Reorganisation – we then set about creating new campaigns, ads and associated assets in line with PPC best practices to create dynamic and engaging ads.
Optimisation – regular ongoing refinements were carried out to improve campaign performances. This involved keyword optimisation, redistributing budgets based on campaign-specific performances, and creating additional assets.
Google Shopping – we set up product feeds from the Outdoor Knitwear website and optimised the listings to help better target phases.
Increased Budgets – as the campaigns grew in performance initial budgets were soon limited. An increase in budget allocation and distribution among the campaigns was needed.
We didn't expect this to go as well as it's going!
Stuart Hawthorn
Sales Director
Outdoor Knitwear
What we did
Like what you see and ready to start?
Let's talk!
The easiest way is to select an open space in our calendar for a discovery call at your earliest convenience.
Book a call
We work with clients of various sizes and across a wide range of sectors. We provide the following services:
Branding
Focused brand strategy and identity design. We create impactful and memorable brands that connect with their target audience.
Digital Marketing
Digital marketing solutions driven by results, designed to enhance your online presence and engagement, fuelling business growth.