Outdoor Knitwear

Driving onlines sales for Outdoor Knitwear through effective PPC campaigns

Our strategy

We worked closely with Outdoor Knitwear to create a strategy that would drive online sales as well as increase brand awareness.

Our process for success

PPC Account Audit – having previously run PPC campaigns we wanted to carry out a full audit on campaigns, ads and landing pages to determine areas for improvement as well as noting what worked previously.

Reorganisation – we then set about creating new campaigns, ads and associated assets in line with PPC best practices to create dynamic and engaging ads.

Optimisation – regular ongoing refinements were carried out to improve campaign performances. This involved keyword optimisation, redistributing budgets based on campaign-specific performances, and creating additional assets.

Google Shopping – we set up product feeds from the Outdoor Knitwear website and optimised the listings to help better target phases.

Increased Budgets – as the campaigns grew in performance initial budgets were soon limited. An increase in budget allocation and distribution among the campaigns was needed.

Quote marks

We didn't expect this to go as well as it's going!

Stuart Hawthorn
Sales Director
Outdoor Knitwear

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