4) Be authentic about your Brand and Business
Being real, honest and vulnerable can be incredibly powerful on Instagram. Think of the really memorable marketing campaigns of recent years and they are the campaigns which are relatable and make us feel something. Creating content which authentically reflects your brand and sincerely reflects the lived experiences of our audience will encourage engagement.
Showcasing your struggles and thought process through sneak peak or ‘back stage’ reels can help build a trust relationship with your audience. People connect with people, so creating a real personality and character for your brand account which individuals can laugh and cry with will help you connect more deeply and win more hearts for your brand.
Sharing insights about why you do what you do, how those in your company cut loose, or how you care for your team will endear people to your brand. It’s why transparency and having a clear set of brand values and a strong identity is so important. This can be done through unfiltered photographs, personal videos, or even mini blog style captions which read more like a stream of consciousness than a sales ad.
Ultimately though, what feels authentic to your brand will depend on your brand’s identity. Having a clear idea of your brand is the very first step to creating a truly authentic brand on Instagram, and so if this is something you struggle with, our team of brand specialists can work with you to figure out your brand strategy and brand positioning through our brand audit service.