Branding Services

Helping you forge authentic connections, ensuring your brand resonates deeply with your audience and stands out above the noise.

Original Brand Creation

Your brand encapsulates every aspect of your organisation. It is the thread which is at the core of all your decision making and should be central to how you are perceived both internally and externally. Every brand is as unique and specialised as the company it represents, and so this is why at CWS we collaborate with you to understand your business fully.

Brand Strategy

Brand Strategy

The first step to branding success is to work out a comprehensive brand strategy. We work with you to create a comprehensive roadmap for systematic development of your brand in alignment with your business strategy.

We’ll create a clear plan, gathering all the relevant information on your business and your target audience through user research, in order to define your brand identity prior to any design work or implementation.

Read more about our six-step branding framework.

Carer Filling In Paperwork


An Effective, Comprehensive Brand for New Digital Care Product

A whole new brand identity for this digital care product perfect for web and marketing application

Visual Identity

Visual Identity

Visual identity goes beyond just a logo; it's the visual language that communicates your brand's essence at every touchpoint. It's the combination of colours, typography, imagery, and design elements that work together to evoke emotions and convey your brand's personality. A strong visual identity is instantly recognisable and memorable, setting the tone for how your audience perceives and interacts with your brand.

Crafting a compelling visual identity is about creating a visual ecosystem that reflects your brand's values, goals, and the story you want to tell. It's a strategic tool that, when done right, can elevate your brand, differentiate it from competitors, and foster a loyal community around it.

Brand Position Msg

Brand Positioning and Messaging

Brand positioning involves understanding your target audience, your competitors, and what makes your brand genuinely different. It's the strategic foundation that guides what you say and how you say it, ensuring your brand's voice is not just heard but also resonates.

Messaging, on the other hand, brings your brand positioning to life, crafting compelling narratives and key messages that speak directly to your audience's needs, desires, and emotions. It’s clear, consistent, and aligned with your core values, ensuring that every piece of communication, from your website to your social media, builds a coherent and engaging story.

Like what you see and ready to start?

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The easiest way is to select an open space in our calendar for a discovery call at your earliest convenience.

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We work with clients of various sizes and across a wide range of sectors. We provide the following services:


Focused brand strategy and identity design. We create impactful and memorable brands that connect with their target audience.

Brand Strategy Visual Identity Graphic Design

Digital Marketing

Digital marketing solutions driven by results, designed to enhance your online presence and engagement, fuelling business growth.

PPC SEO Email Marketing Social Media


Efficient web-based systems, leveraging database-driven digital products to streamline operations and enhance user engagement.

Marketing Ecommerce Web Apps