Original Brand Creation
Your brand encapsulates every aspect of your organisation. It is the thread which is at the core of all your decision making and should be central to how your are perceived both internally and externally. Every brand is as unique and specialised as the company it represents, and so this is why at CWS we collaborate with you to understand your business fully.
The first step to branding success is to work out a comprehensive brand strategy. We work with you to create a comprehensive roadmap for systematic development of your brand in alignment with your business strategy. Branding should not only help you to achieve your goals, but also help to define those goals. Our brand strategy service will help to create a clear plan, gathering all the relevant information on your business and your target user through user research, in order to define your brand identity long before any costly design work or investment in implementation happens.
Read more about our six-step branding framework.