Every project requires a solid foundation. We don’t want to assume anything, so at this stage we ask as many questions as possible to get a full understanding of what our client wants to accomplish.
Focusing on their business goals, mission, values and brand equity; competing brands; and their intended audience, we want to build a detailed picture of the problem before developing a solution.
Once we have clarified the problem and have a detailed understanding of the range of factors affecting it, we define a statement of intent. This provides clear direction for the project and lays out the expectations of each party involved in the project.
The outline also acts as a gauge against which we can measure progress during the project as well as the success of the project’s final outcomes. Where elements have not been defined it is very difficult to measure success.
With our comprehensive research completed and a clear outline of what we are looking to achieve defined, we get down to the creative work of developing a solution.
This involves an iterative approach of creating solutions and gaining helpful feedback to refine and hone them towards a final outcome, using our statement of intent to keep the work focused and on track.
Depending on the type of service we are providing and the client we are working with, the delivery can vary from project to project. In all instances we make sure that the outcomes are measured against our initial statement of intent and client expectations.
A project is signed off once its objectives have been accomplished and agreed expectations have been met. This is always the exciting part of our work - to see it come to a successful conclusion and know that are clients are delighted with the result.
We love to partner with our clients on a continual basis where this is possible to help them overcome challenges as they grow and develop. Our ongoing support involves strategic thinking beyond the end result of a project.
We actively identify the ways in which we can help our clients achieve their long-term business goals; keeping them informed of new developments in our industry that can help them to accomplish this.