Branding Services
Helping you forge authentic connections, ensuring your brand resonates deeply with your audience and stands out above the noise.
Original Brand Creation
Your brand encapsulates every aspect of your organisation. It is the thread which is at the core of all your decision making and should be central to how you are perceived both internally and externally. Every brand is as unique and specialised as the company it represents, and so this is why at CWS we collaborate with you to understand your business fully.
Brand Strategy
The first step to branding success is to work out a comprehensive brand strategy. We work with you to create a comprehensive roadmap for systematic development of your brand in alignment with your business strategy.
We’ll create a clear plan, gathering all the relevant information on your business and your target audience through user research, in order to define your brand identity prior to any design work or implementation.
Read more about our six-step branding framework.
Flocare
An Effective, Comprehensive Brand for New Digital Care Product
A whole new brand identity for this digital care product perfect for web and marketing application
Visual Identity
Visual identity goes beyond just a logo; it's the visual language that communicates your brand's essence at every touchpoint. It's the combination of colours, typography, imagery, and design elements that work together to evoke emotions and convey your brand's personality. A strong visual identity is instantly recognisable and memorable, setting the tone for how your audience perceives and interacts with your brand.
Crafting a compelling visual identity is about creating a visual ecosystem that reflects your brand's values, goals, and the story you want to tell. It's a strategic tool that, when done right, can elevate your brand, differentiate it from competitors, and foster a loyal community around it.
Brand Positioning and Messaging
Brand positioning involves understanding your target audience, your competitors, and what makes your brand genuinely different. It's the strategic foundation that guides what you say and how you say it, ensuring your brand's voice is not just heard but also resonates.
Messaging, on the other hand, brings your brand positioning to life, crafting compelling narratives and key messages that speak directly to your audience's needs, desires, and emotions. It’s clear, consistent, and aligned with your core values, ensuring that every piece of communication, from your website to your social media, builds a coherent and engaging story.
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We work with clients of various sizes and across a wide range of sectors. We provide the following services:
Branding
Focused brand strategy and identity design. We create impactful and memorable brands that connect with their target audience.
Digital Marketing
Digital marketing solutions driven by results, designed to enhance your online presence and engagement, fuelling business growth.