Why is Social Media Marketing Important?
With social media capturing the attention of over 2 billion people every day, it’s a valuable digital marketing channel you can’t afford to ignore.
Whether your users are sharing stories on Instagram, liking someone’s Facebook post, or scrolling through hashtags on twitter, each platform presents an opportunity to communicate your brand, increase your reach and generate new leads.
Social Media Auditing to Help Set Goals
At CWS we start all projects by getting to know you and your business. We want to learn if you are using social media already and if so which platforms are you active on?
By learning what you do well and where there is room for growth, we can understand how we can help you.
Once we have established the extent of your existing social media presence we will deliver a report of recommendations, key performance indicators (KPIs) and realistic goals to work towards.
Social Media Strategy to Drive Engagement
Once clear goals are outlined we need to create a social media strategy which will create a roadmap for meeting them.
As with any creative process, clear, structured planning makes implementation easier, faster and less stressful. We can help build a clear action plan, tailored to you and your needs.
We will outline the quick wins which will make the most difference in the short term, and also a longer term pattern of posting, which will increase your users engagement, and traffic to your website.
Our digital marketing team can work to integrate your short form social media content with long form SEO content on your site, to give you a fully joined up approach to Social media marketing.
Using insights from analytics, we can identify the best times to post and where to focus your energy and content. We can implement and educate your team on how to create fresh, fun content that will drive traffic to your site and raise your brand profile.
Any new social media strategy relies on a small measure of experimentation, which is why we prioritise the work which will create the biggest changes first.
Social Media Consultation
It may be that you are happy to manage your own social media, but would like the opportunity to pick our brains on how best to plan each month's content and in building your long term strategy.
Our Social media consulting service can help you work in house to build your social media, saving costs on content creation and management, whilst benefiting from our expert wisdom and experience. Through skill building and education we can partner with you, empowering your team to make great, varied content.
Whether it is advising on how you can improve workflow through scheduled posts or ideas to avoid content fatigue, our social media experts can help you face any challenges from month to month.
Management and Content Creation
If you need more hands on help implementing a social media strategy, we are able to offer social media management for specific campaigns on behalf of our clients
By creating original posts, sourcing great content and picking up on the latest trends we will generate engagement and interest in highlighted services or offers you have planned.
With our professional finish, we can ensure that your content is on brand and high quality.
Social Media Optimisation Through Paid Ads
In addition to creating original content, we can explore extending your reach through social media advertising. Paying for social advertising such as facebook ads helps to boost your regular posts to a wider audience.
By utilising accurate targeting methods, we can make sure your ads are reaching likely leads who can convert to new customers. It could be that you need to link your profile to an online store and integrate with your product listings.
We have the technical expertise and ability to fully advise and shape all elements of your social media so that it is working the best way it can for your business.