6. Recommendations and Roadmap
So far we have generated many insights and recommendations. The next step is to identify the next practical steps for action. We will create a strategy roadmap including recommended actions, advice on how to implement these, so you are left with a clear step by step guide on how to improve your brand.
The roadmap is the final deliverable once the strategic work is done. It functions as a written plan that summarises all the work done in the previous steps, the insights gathered as well as suggested action steps moving forward. It's a long-term plan of how to go from A to B, including the specific steps needed to achieve the goals and bridge the gaps. This is a summary of the most important findings, the golden nuggets that we have mined during the process.
We conduct a number of workshops with you across the different steps of our brand strategy framework and will customise these workshops according to the availability of your key company stakeholders.
Implementing your Brand Strategy
Separately to, and following on from brand strategy, we can also help outwork many aspects of the implementation, including brand identity development, the creation of brand guidelines and a wide range of brand application across marketing materials and other collateral. There will be opportunity to discuss any requirements you might have once we are engaged with the brand strategy framework.