Graphic design and branding are powerful tools for your business

Design matters. Online or offline, design can help you connect with your market. Your business is built on effective communication with your customers and your people. We can help supercharge your communications, establish positive brand experiences and help you make the right impression.

Why is graphic design and visual communication important?

Good design can help give you the edge when it comes to reaching your customers and standing out from your competitors. By using consistent imagery based on strong branding, provides an effective way to market your business, products and services to prospective customers and clients. CWS can help you in the following ways:

  • Helping you develop your branding, either from new, or developing your existing branding.
  • Creating brand guidelines where you don't have any to help you maintain consistency in your marketing efforts, wherever you're communicating.
  • Working on your marketing materials, whether you need brochures and leaflets, digital images for social media and digital marketing, or anything else where you communicate your products and services.
  • Packaging and point of sale design for your products. We can help you create all you need to get your items ready to sell and with the same care and consideration with which your products are created.

Why use CWS

We have a small team of creative designers with over two decades of experience in graphic design, branding, illustration and visual communications. Starting by asking the key questions to understand your business, we use this understanding to develop solutions that hit the spot and deliver incredibly creative and innovative marketing opportunities.

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Our Approach

1. Research

Every project requires a solid foundation. We don’t want to assume anything, so at this stage we ask as many questions as possible to get a full understanding of what our client wants to accomplish.

Focusing on their business goals, mission, values and brand equity; competing brands; and their intended audience, we want to build a detailed picture of the problem before developing a solution.

2. Outline

Once we have clarified the problem and have a detailed understanding of the range of factors affecting it, we define a statement of intent. This provides clear direction for the project and lays out the expectations of each party involved in the project.

The outline also acts as a gauge against which we can measure progress during the project as well as the success of the project’s final outcomes. Where elements have not been defined it is very difficult to measure success.

3. Create

With our comprehensive research completed and a clear outline of what we are looking to achieve defined, we get down to the creative work of developing a solution.

This involves an iterative approach of creating solutions and gaining helpful feedback to refine and hone them towards a final outcome, using our statement of intent to keep the work focused and on track.

4. Deliver

Depending on the type of service we are providing and the client we are working with, the delivery can vary from project to project. In all instances we make sure that the outcomes are measured against our initial statement of intent and client expectations.

A project is signed off once its objectives have been accomplished and agreed expectations have been met. This is always the exciting part of our work - to see it come to a successful conclusion and know that are clients are delighted with the result.

5. Support

We love to partner with our clients on a continual basis where this is possible to help them overcome challenges as they grow and develop. Our ongoing support involves strategic thinking beyond the end result of a project.

We actively identify the ways in which we can help our clients achieve their long-term business goals; keeping them informed of new developments in our industry that can help them to accomplish this.

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