Each year BUFDG holds its conference in the UK, to which their members are invited. This year we were asked to create a logo and a set of complementary graphics to be used to brand the event.
When we have worked on reports for BUFDG previously, they have supplied brand elements to advertise the annual conference, however, this was the first time that we had creative control to establish this year’s conference branding.
We were asked to create:
- Brand identity
- Visual assets to support the brand identity
- Programme cover design
- Brand guidelines
Along with the specification for delivery BUFDG explained that although there was no specific theme for the conference it would take place in Salford in a variety of venues from which we could draw inspiration and direction.
We started the design process by gathering imagery and ideas around three locations and themes suggested by BUFDG:
- Salford and Manchester, in particular the history associated with these areas.
- Museum of Science and Industry as this was where the conference dinner was held.
- The work of L S Lowry as one of the venues was The Lowry Hotel and he is a well respected historical figure within Salford and well known beyond.
We created three concept boards suggesting some themes for the brand identity. These included a focus on the Manchester worker bee image and strong visuals around honeycomb and cogs in order to evoke the city’s strong industrial past. Another concept was inspired by the work of Lowry which played with abstracting some of the colours and shapes of his brush strokes to create crowd forms and patterns.