We have been creating printed reports for the The British University Finance Directors Group (BUFDG) for a number of years now. As the representative body for higher education finance staff throughout the United Kingdom, they need both annual reports creating as well as bespoke engagement reports for each member of their group.
Over the years we have been able to create a range of different illustrations, and styles for their reports, which helps to keep them engaging and interesting for the reader and has created a visual language for their brand.
Last year they asked us to help with something slightly different. We updated a Guide to University Finance for them, an outline of everything someone would need to know to start out in University Finance.
The guide had been created some years ago but had to be completely reworked and rewritten in order to meet current financial guidance.
One of the challenges frequently faced is how to make what can be a dry subject area visually engaging and unfortunately the original guide though cleanly and professionally laid out was lacking in the colour and illustration that we had come to work into other publications from BUFDG
We were able to create a completely modern and colourful finished product which was provided both in print and digital formats with its own bespoke set of chapter illustrations, illustrated cover and spot illustrations. It was downloaded by many of their users and also mailed out to their membership.