Paid Advertising Management Informed by Analytics and Experience
Paid Advertising or Pay-Per-Click (PPC) is a cost-effective advertising method to get your site noticed by your target audience, where you are charged only for the times that your ads are clicked. You benefit from a dynamic strategy where we tailor each PPC campaign to address your unique needs and objectives, researching the keywords to drive the most targeted traffic to your site.
Google Display Ads
We work with you to improve your conversion rates and increase your click through. By targeting new users based on how your current users behave on your site and comparing their profile to new users we can effectively choose to display specific adverts to a precise demographic. This way any paid ads are selectively displayed to those individuals who will be most impacted, ensuring return on ad spend (ROAS).
Google Ads Search Campaigns
Increasing the number of visitors to your site is important, but effectively implemented PPC Search campaigns can also help by pinpointing users who are qualified leads through the terms they are searching for.
Targeted Google Ads (Adwords) can increase your ranking for selected searches. By using relevant keywords, which are easy to rank for, we can beat your competitors in the key SERPS. We can also highlight specific product lines for particular demographics. With our expert auditing tools we can help ensure that your money is being spent with a good ROAS.
Advertising on Google Shopping
Are you are an online retailer looking to draw users to your product listings for ways to promote your brand and products? Our E-commerce PPC services will help you explore new marketing opportunities by creating effective ad campaigns. We use Google shopping which allows merchants to fully upload their inventory in order to tailor each product listing to optimise which searches they appear in.
It may be that you have some pre existing experience of shopping ads, but you feel that it isn't delivering the success you had hoped for. Our team can carry out an audit of your account and work with you to optimise its effectiveness.