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Pay Per Click (PPC) Service

Data-Driven PPC Management focused on Results

PPC is a cost-effective advertising method to get your site noticed by your target audience and where you are charged only for the times that your ads are clicked. You benefit from a dynamic strategy where we tailor each PPC campaign to address your unique needs and objectives, researching the keywords to drive the most targeted traffic to your site.

Google Shopping Campaigns

Are you an online retailer looking for ways to promote your brand and products? Our E-commerce PPC services will help you explore new marketing opportunities by creating effective shopping ad campaigns. By broadening your business's choice of marketing channels, we open up new ways to boost sales leads. We use PPC networks such as Google shopping which allows merchants to fully upload their inventory in order to tailor each product listing to optimise which searches they appear in.

It may be that you have some pre existing experience of shopping ads, but you feel that it isn't delivering the success you had hoped for. Our team can carry out an audit of your account and work with you to optimise its effectiveness. By partnering with our agency, your PPC shopping campaign will continue to have its progress and success assessed. As we learn about your customers behaviour over time we will adapt or adjust bids and repositions categories and products to get the most out of your paid advertising.

Search Campaigns

With websites increasingly becoming the shop front for the majority of businesses, it's important that your site not only has traffic, but the right kind of traffic. Increasing the number of visitors to your site is important, but effectively implemented PPC Search campaigns can lead to not just targeting lots of visitors but pinpointing those who are qualified leads though the terms they are searching for.

Targeted Google Ads (Adwords) can turn your product feed into a flexible, functioning marketing campaign that delivers you the results you are seeking. By using the correct keywords and increasing your ranking as well as highlighting specific product lines for particular demographics, we can help ensure that your money is being spent where it will have the most effect.

Display Campaigns

In order to make sure that each paid for click is having the greatest impact on your business, we use data driven methods to segment and target the best prospective customers. We work with you to improve your conversion rates and increase your click through. By targeting new users based on how your current users behave on your site and comparing their profile to new users we can effectively chose to display specific adverts to a precise demographic. This way any paid ads are selectively displayed to those individuals who will be most impacted.

At CWS our marketing team will work with you to find the correct paid for solution and platform that will give you the most opportunities, be that Google Display Network (GDN), Facebook Exchange or others. By finding better information about which demographics convert least and most successfully we can plan who to include and exclude from campaigns accordingly, making sure that no marketing revenue is wasted.

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Let's talk. Call us on 0330 2233 182 or contact us.